Have you been pondering how to improve your Google search results? The very first priority is content – you must have excellent, compelling and unique content to rank well in Google. Google won’t rank pirated content, so you must write new material. Google is also aware of poor spelling and grammar. If your word processor can identify mistakes, so can Google, so take the time to do a quality job.
Working in close concert with high quality content is high quality backlinks. A backlink is a hypertext link from another site back to yours. A backlink is like a vote: the more backlinks pointing to your website, the more votes it gets with Google. These votes help improve your Google page rank, and thus your search results. But not all backlinks are equal. How do you determine if a backlink is a high-quality one that will help your page rank?
Quality backlinks emanate from the main text of website, not from sidebars or footers. Backlinks that are authoritative count the most. These are backlinks that arise from websites with high page ranks. Backlinks that come from .edu and .gov domains are extra special; they are worth a lot in Google’s opinion, and so should be important to you. Ultimately, Google would like to see backlinks between sites that are related to each other terms of subject matter. If Google sees unrelated sites linking to each other, they tend to get suspicious. That’s why it makes sense to arrange to have backlinks from sites that share some topic.
One way to get backlinks is to contribute comments to blogs and forums. If the comment contains a backlink to your website and is published, your backlink count rises. How do you know what your backlink count is? There are sites on the Internet that allow you to check backlinks. They give you a report of how many backlinks are pointing to your website, and the URL, IP address and page rank of each backlink.
You can put up or buy pages with embedded backlinks on high-quality websites set up for this purpose. It is essential you choose quality backlinks, but it also essential for you to amass enough of them to impress Google. So you need a mix of quantity and quality. A good SEO shop can help you with the details.
Remember, a high-quality website will not want to link to yours if you have inferior-quality content. Always strive for good content written in a style that will grab the attention of Internet visitors. Combine that with a sufficient number of quality backlinks, and you will be well on your way to higher search engine results.