Many people find that part of their work-life entails writing for others. Unfortunately, English skills have declined dramatically in the last century, making the task of writing even an office memo a burden to quite a few individuals. The problem is magnified when you create your own website to market a product or service. The site will require one or more pages of well-written content if you want to succeed. But if you consider yourself more of a businessperson than a writer, you have a dilemma.
Poorly written content is sure to harm sales. People may not write well, but they do recognize bad writing. When they do, an interesting psychological effect occurs: they subconsciously regard the writer as stupid. Unfair! Yet it happens again and again. When your product or service depends on garnering the respect and trust of consumers, stupid is not the message you want to be broadcasting.
The solution is to farm out the writing to a freelance professional. You can find a freelance writer fairly easily via any search engine. The upside is that most freelance writers are inexpensive, and unless you are blogging, the amount of static material needed for a website is not overwhelming. If blogging is required to help power your sales, you can easily have a professional writer either do it for you or at least edit your material.
Fine, but what if you don’t know how to build a website? Same solution, different specialty. In this case, you want a professional website builder. Before you start seeing dollar signs dancing, remember that many sites are customized from standard templates such as WordPress. A WordPress website can be sculpted using a variety of themes and plug-ins to make it unique without building it from scratch. This saves a ton of money.
Finally, people have to find you website, or all is for naught. An expert at search engine optimization (SEO) is the ticket. These masters of the Grey Arts use stealthy tools, like keywords and backlinks, to help your website place highly in search engine results. Under the radar SEO is the most effective, so as not to draw the disapproving gaze of Google. They would rather you just buy an ad to guarantee high page rank. Are Google ads effective? Maybe. Are they expensive? Without doubt!
Some of the better website creators bundle content writing and SEO with their own offerings. Usually this is the most economical way to go. An attractive, well-written website that attracts visitors and boosts sales? Smells like success!